Pink Sky was created to close the gap between industry innovation and clinic execution. We sit at the intersection of product, people, and process, building an ecosystem where manufacturers, MSOs, and providers thrive together.
through education, safety, and ethics.
via operational excellence and sustainable growth.
with aligned incentives and measurable ROI.
— because Freedom to Dream is a practice.
Anthony Serhan is the visionary force behind Pink Sky, serving as Founder and CEO. With over 25 years of experience in pharma, med tech, and aesthetics, Anthony is recognized as a growth architect and ecosystem builder. His career spans both the industry and provider sides, giving him unique insight into how to scale success across medspas, MSOs, and manufacturer partnerships.
Anthony thrives on uniting innovators, disruptive products, and strategic opportunities to create sustainable pathways for growth. His leadership philosophy is rooted in empowerment — giving partners the Freedom to Dream and the courage to dream big. Whether guiding international manufacturers into the U.S. market or designing frameworks that help providers unlock new revenue streams, Anthony’s strategic vision aims to shape the future of the aesthetics and wellness industries.
“Innovation doesn’t stop at products — it’s in the way we share mold ideas and build relationships. Optimizing That’s when innovation becomes a true dream accelerant.”
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Abby Honaker leads Pink Sky’s Partner Success division, helping aesthetic and wellness businesses achieve rapid and sustainable growth. Nationally recognized as The Longevity Strategist, Abby has built and scaled MedSpas, franchises, and multi-site organizations into high-performing, profitable enterprises.
With deep expertise in business development, team building, marketing, and technology, Abby and her team leverage AI-driven tools and automation to improve efficiency, enhance patient engagement, and optimize revenue. Her approach blends strategy with execution—empowering partners to implement proven systems, develop strong teams, and achieve lasting success in the evolving landscape of medical aesthetics, wellness, and aesthetic dental.
Christina Malik brings a rare blend of legal expertise and operational leadership to the aesthetic and wellness industry. As founder of a boutique legal and compliance firm, she develops and audits programs covering HIPAA, Stark, Anti-Kickback, CMS, and OSHA, and manages the full spectrum of contracting and governance—from vendor negotiations and employment agreements to MSAs, leases, and board policies.
She is deeply experienced in healthcare operations, credentialing, audit response, and pharmacy oversight, and has guided numerous mergers, acquisitions, and joint ventures to ensure compliant structures and seamless integration. Christina also helps medspas, franchise groups, and PE-backed companies build scalable infrastructure through SOPs, KPI dashboards, and compensation planning.
Known for her practical approach, Christina bridges business and legal strategy—helping organizations grow confidently while staying ahead of complex regulatory landscapes
Kristin Tribbensee is a seasoned legal strategist with extensive experience supporting growth across the aesthetic, wellness, and life sciences industries. She provides commercial contracting, regulatory compliance, and governance counsel to brands, MSOs, and medspas, ensuring operational integrity and alignment with evolving healthcare laws.
Her expertise spans employment and contractor agreements, risk management, and corporate structuring, as well as guiding practices through mergers, acquisitions, and multi-state expansion. Known for her pragmatic approach and clear communication, Kristin partners with Pink Sky clients to simplify complexity—offering scalable legal frameworks that protect innovation, empower growth, and ensure long-term compliance.
Scott Boyd leads Pink Sky’s Practice Exit Planning & Solutions division, guiding aesthetic and wellness practices through valuations, mergers, and strategic transitions. With extensive experience in healthcare M&A and private equity partnerships, Scott helps owners understand their practice’s true value and prepare for growth, sale, or succession.
He works closely with medspa founders, physicians, and MSO leaders to design exit strategies that protect culture, maximize return, and ensure continuity of care. From financial modeling and due diligence to buyer negotiations and post-transaction integration, Scott’s steady leadership and business acumen make him a trusted advisor to organizations ready to scale or successfully transition.
Leticia Gastelum leads Pink Sky’s Talent division, where she builds the teams and cultures that power the aesthetic and wellness industry’s most forward-thinking organizations. With deep expertise in recruiting, organizational design, and leadership development, Leticia helps practices and partner brands attract, retain, and elevate top talent.
Her experience spans startups to national enterprises, where she has implemented scalable people systems, compensation frameworks, and culture-building programs that drive performance and long-term retention. Passionate about aligning people with purpose, Leticia ensures every Pink Sky partner has the leadership, structure, and culture to thrive—because great teams are the heartbeat of lasting growth.
Do you remember a time in your career when work was more than a job — when you felt part of a culture that was truly once-in-a-lifetime?
We do too. And at Pink Sky, our mission is to help employers and employees rediscover that kind of fulfillment. Our compass is simple yet powerful: the 3 Ps and 3 Rs.
When these elements come together, practices don’t just run — they thrive. Teams feel valued, professionals feel alive in their work, and organizations unlock the type of culture where all have the Freedom to Dream.
